Truth: It's been 2+ years since I decided to re-brand my photography business, and I've sighed a hundred grateful sighs since. I hired Ashley Jankowski of BRAIZEN, and am still patting myself on the back for making such a smart move. It may have taken me forever to write this post, but that doesn't lessen the intensity of my stoked-ness one BIT.
When we finished working together, not only were the results effective immediately for me in terms of new clients and enthusiasm from repeat clients, but the new logo, business cards and packaging were things I actually skip towards in the afternoons as I assemble people's orders, rather than that final step feeling like a chore. God, that feels good!
Truth: The identity feels like me. And (ha!) it took me a while to find me. When we began, Ashley waded through all my self-image confusion and design-love ADD (I hate you, Pinterest! I LOVE you, Pinterest!) and used her super-honed instinct to guide me to what she knew I already wanted. I was a total pain in her ass, and she let me do it. Then she handed over the most spot-on suite of identity ridiculousness I ever could have hoped for.
I've used these graceful lines every day since, with a big fat smile. I've been meaning to write a little love note to her for years now, and I'm loving ending this week having blown her this internet-kiss! Thank you so much Ashley and my gratitude to the whole Braizen team.
p.s. A big shout-out to Henry & Co. who made by business cards! Over at Henry & Co. they're sweet as pie and SUCH professionals. Every person I hand a biz card to asks where I got them...